THE FUEL
Sell the technology not the bot.
The service these little bots provide goes way beyond cleaning. Its how they can enhance the process and keep working even when the team are asleep or understaffed.
The smart tech is the service they provide but the value they add behind the scenes is the real smart thinking.
THE CREATIVE
At first a build of the co-bot helped open the doors to creative concepting. A motion graphics video that showed the real worth of what they do was the master plan.
Taking the viewer on a journey of how the system works took shape with an infographic system systematically showcasing the methodology the tech is built on.
The co-bots are deployed to help the human staff and growing the system worldwide was the main aim for the video. Gain awareness and inform on the technology. All this wrapped up in to a slick motion graphics video cut together for trade shows and social output.
