THE FUEL
Strategy can be complex but 3D doesn't have to be. A simple visual goes a long way to describe a clear story, when executed correctly.
With a storyboard set and the idea firmly developed, the stage was set to bring to life each brick and build motion that constructs the complexities of strategy visualisation.
The aim was to simplify the idea of strategy and construct everything together in to one simple but effective explainer motion graphics video.
THE CREATIVE
Using a set of procedural and individual skills together meant we could build 3D objects that animated together seamlessly.
Hundreds of bricks all animating together with sound design and AI VO was a simple and fun task when structured correctly.
Taking the correct route for the animation pipeline meant we could inject more creative styling in to the animation and focus on the fun stuff. 3D allows for fast and dynamic look-dev stages which means the visuals stand out with unique styling when paired with a creative idea.
This animation now sits pride of place working hard to do the explaining and the strategic minds to focus on their customers.
